Yesterday I received a message from the person who used to write the transcripts for my podcasts. We chatted a bit and then she told me that her google ad campaign got hacked (or something) and that now
it’s hard to find her website on google. So in order to be found on google you have to pay them. Which means that if I, as someone who searches, am looking for something I end up at the website with the largest marketing budget. Not necessarily at the website with the best content. That’s bad. That very bad. But it gets worse.
Which means that if you want to end up high on google’s search you either need a very large marketing budget to pay for ads or you need a very large budget to pay for performance experts. These are both budgets that you cannot spend on making proper content. And so you see more and more unredacted, very crappy generated content on websites.