It happens often at search pages in web shops. Sometimes the results don’t fit on a single page and you click on the number 2 to see all the other items. But instead, on the second page, there’s just one single thing. I always wonder, why didn’t they show that single thing on the first page? A second page only makes sense when there are quite a few items. It turns out this is not hard at all, as Jonathan Snook shows in this example where he truncates a text after 200 characters, only if there are more than 300 characters. Which is similar. Simple, clever, and people will love you.