This article was written in 2015. It might or it might not be outdated. And it could be that the layout breaks. If that’s the case please let me know.
The web was never a fixed format. But only when Apple started selling the iPhone designers(*) started to get interested in creating fluid and responsive layouts. Flash always was a pain in the ass. But only when Apple decided not to support it on iOS, everybody dumped Flash. Banners were always terribly annoying, but only now that Apple — finally! — allows us to block all non-apple banners, people start to realise that online advertising is indeed a problem. And now that some of the new content blockers on iOS also offer the option to block all web fonts, designers are urged to think about fallback fonts.
Don’t get me wrong. I am very glad that somehow Apple can achieve these things. But I don’t really get it. There are not that many people who use content blockers on iOS. There are definitely far more people who use Ghostery or Adblock on their desktop browser, or who use Opera Mini. These people don’t see web fonts. Why didn’t we optimise our font-stacks for them? All your Typekit sites have always looked like Times New Roman to me.
So yes. I am glad that designers finally start to understand that web design consists of many layers. But to be honest, it pisses me off that they only do this for rich people with expensive phones.
(*) Not all designers.