About a new web typography

My neck hurts a bit. I’ve been nodding along while reading this essay about typography on the web by Robin Rendle. It starts with a nice introduction about Jan Tschichold. About his life, and more importantly, about the context of his ideas. And then he goes on to translate these ideas about book typography to our current time, to web typography.

I really like his graph of webbiness, that goes from books — not webby at all — to web, via ebooks, facebook, and readmill (RIP). And I also agree with the three points he makes about the Principles of the New Web Typography:

  1. We must prioritise the text over the font, or semantics over style.
  2. We ought to use and/or make tools that reveal the consequences of typographic decisions.
  3. We should acknowledge that web typography is only as strong as its weakest point.

If you agree with these three points, you should read the essay to understand the details. There are some very clever ideas here, for instance about responsive font file formats. And if you disagree with these points please let me know why.