Black and white thinking

This article was written in 2013. It might or it might not be outdated. And it could be that the layout breaks. If that’s the case please let me know.

Yesterday I published all the columns I’ve written so far for the Dutch edition of Web Designer Magazine. One of the reactions I heard was that my thinking is too rational, too black and white: yes, content is important, but experience is important too. And I never talk about experience.

This would be a valid argument if there was a problem with user experience design. I don’t think there is a problem with UX. I think there is a problem with graphic design on the web. The Dao Of Web Design has been largely ignored by the web design community for years, and only recently the fluid nature of the web has been embraced, instead of ignored.

I always assume that by now everybody understands what this fluid, and insecure nature of the web means. But every time I talk or write about it I am amazed by the reactions. For many, many people the fact that you have no control over how somebody views your site is new. This is the reason why I don’t talk about experience. This is why I mostly talk about this fundamental nature of the web. Because I am convinced that once other people, people with real talents, know this, the web, and the experience on the web will be even better.